Get Started in Ecommerce: A Guide to Modern, Efficient Tools

Starting an ecommerce business can be intimidating, especially if you're not sure where to begin. But with the right tools and strategies, it's easier than you might think. In this article, we'll introduce you to three modern and efficient tools that can help you get your ecommerce business off the ground: Webflow, Airtable, and Monitoro. We'll explain what each of these tools does, and how you can use them together to streamline your business processes and maximize your profits. Whether you're just starting out or you've been in the ecommerce game for a while, these tools can help you get ahead of the competition and achieve your business goals.

1. Choosing the Right E-Commerce Platform

There are many different e-commerce platforms to choose from, each with its own set of features and benefits. It's important to consider your business needs and choose a platform that aligns with your goals and resources. Some popular options include Shopify, Webflow, and WooCommerce.

Shopify is a comprehensive e-commerce platform with a range of tools and features for selling online, in-store, and on social media. It's easy to use and offers a variety of customizable templates, making it a good choice for small businesses and entrepreneurs.

Webflow is a flexible platform that allows you to design and build custom e-commerce websites without any coding. It integrates with other tools like Airtable and Monitoro, making it a powerful option for businesses that need a more customized approach.

WooCommerce is an open-source e-commerce plugin for WordPress that allows you to sell products and services on your website. It's a good choice for businesses that already have a WordPress website and want to add e-commerce functionality.

In summary


  • Pros: Customization and design flexibility, responsive design, built-in CMS
  • Cons: Limited payment gateways and shipping options, more technical knowledge required for advanced features


  • Pros: Wide range of payment gateways and shipping options, easy to use and set up, large app store for additional features
  • Cons: Limited design customization, higher transaction fees


  • Pros: Wide range of payment gateways and shipping options, open-source and customizable, integrated with WordPress
  • Cons: Requires technical knowledge to set up and maintain, design customization requires theme purchase or development

2. Setting up your website

Once you have decided on the platform you will use to build your website, it's time to start setting it up. Here are some key things to consider:


Choose a design that reflects your brand and speaks to your target audience. Keep in mind that your website should be visually appealing and easy to navigate.

Product catalog

Add your products to your website, including high-quality photos, descriptions, and pricing information. If you have a large catalog, consider organizing your products into categories to make it easier for customers to find what they are looking for.

Payment processing

Set up a payment gateway so that customers can easily make purchases on your website. Shopify, Webflow, and other ecommerce platforms offer built-in payment processing options, or you can use a third-party service such as PayPal or Stripe.

Shipping and fulfillment

Determine how you will handle shipping and fulfillment for your orders. Will you use a fulfillment service, or will you handle it yourself? Make sure to provide clear information about your shipping policies and rates on your website.

Customer service

Consider how you will handle customer inquiries and complaints. Will you have a dedicated customer service team, or will you handle it yourself? Make sure to provide clear contact information on your website so that customers can easily get in touch with you.

3. Organizing and managing data

In ecommerce, data management is key to success. Not only do you need to keep track of your products, inventory, and orders, but you also need to keep track of customer information, marketing efforts, and financial data. This can quickly become overwhelming without the right tools.

One tool that can help you organize and manage your ecommerce data is Airtable. Airtable is a cloud-based database that allows you to create customizable tables and views to fit your specific needs. It also offers integration with a variety of other tools, making it a powerful addition to your ecommerce toolkit.

To use Airtable effectively in an ecommerce context, you can start by creating a separate table for each type of data you need to track. For example, you might have a table for products, a table for orders, and a table for customers. You can then create views within each table to help you quickly access and analyze the data you need. For example, you might create a view that only shows orders that are still pending, or a view that shows products that are running low on inventory.

Another tip is to use Airtable's integration with other tools to automate certain tasks. For example, you can use Airtable to automatically send out emails to customers when their orders are shipped, or to send out marketing emails to your email list. You can also use Airtable to trigger actions in other tools, such as updating your inventory levels in your online store when an order is placed.

By using Airtable effectively, you can streamline your ecommerce data management and save time and effort in the long run.

4. Staying up-to-date with website data

In ecommerce, it's crucial to stay up-to-date with the latest information on your suppliers' websites, competitors' websites, and any other websites relevant to your business. This is where Monitoro comes in. Monitoro is a website monitoring tool that allows you to track and receive alerts for specific data changes on any website.

To use Monitoro for ecommerce, simply select the website you want to monitor and specify the data you want to track. For example, you might want to track the availability and pricing of a particular product on your supplier's website, or the availability of a product on a competitor's website. When the data you're tracking changes, Monitoro will send you an alert. This allows you to take immediate action, whether that's updating your own website or making a purchase.

In addition to tracking website data, Monitoro also offers scheduling and repetition capabilities. This is particularly useful for ecommerce businesses that need to regularly check the availability and pricing of products on multiple websites. With Monitoro, you can set up scheduled checks and receive alerts only when there are changes, rather than having to manually check each website yourself.

Overall, Monitoro is a powerful tool for ecommerce businesses looking to stay up-to-date with the latest information on websites relevant to their business. By automating the process of tracking website data and receiving alerts for changes, Monitoro helps ecommerce businesses save time and stay ahead of the competition.


In conclusion, running an ecommerce business can be overwhelming, especially when it comes to managing data and staying up-to-date with website information. By utilizing tools like Airtable and Monitoro, you can better organize and manage your ecommerce data, as well as track and receive alerts for specific website data changes on platforms like Shopify and Webflow. By using these tools effectively, you can streamline your ecommerce business and stay ahead of the competition.

Photo by Monitoro

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